It really is a new real estate market across the nation. First came the so called bubble, compounded with an additional glut of inventory, plus the fact that buyers have been watching the prices drop. The National Association of Realtors does a fabulous set of promotions in conjunction with the local Minnesota Associations plugging the obvious that it couldn't be a better time to buy real estate. Call your local Realtor today. Cost of borrowing money at 40 year record lows'.
So what is going on with buyers? Where are they? Are buyers really informed? The answers are simply illogical from a historical perspective. "BUYERS ARE SPYERS". Many buyers continue to watch, wait and spy on the inventory. Our most recent call backs on our Direct Response Marketing calls literally had some of the following comments from potential buyers. "Yes, we've been watching that listing for the past few months, we're wondering how far they might come down in price". "Yes, we're aware of the property, and we noticed that the sellers have moved out, how far do you think the price will drop?"
Buyers are thinking that the market still has room to fall and many are playing the waiting game. Shame on them on them for waiting. Particularly when the market begins to correct favorably as it always does. Why buy when the market starts heating up and most people buy up in price? Envision a dog chasing it's own tail. So what do the top agents do in distinguishing their listings and bringing them to the top of the heap for the potential buyers? What do they do beyond placing the home on the MLS? In the Twin Cities, The Star Tribune and the Pioneer Press have long been the top two rags that buyers utilized as their primary resources. I congratulate the long standing traditional brokerages that have also moved completely away from those sources in that buyers are utilizing the internet to find homes. Edina Realty has literally dropped their sunday full page ads. Coldwell Banker has pretty much done the same. Rags and most print advertising pages are disappearing slowly as the independent ads are starting to fill in larger spaces. The same story is beginning to happen with community rags, ie. The Anoka Shopper, Blaine/SLP Life, Coon Rapids Herald and so on. All of the paper resources that have been so successful in the past for Minneapolis, St. Paul, Blaine, Coon Rapids, Anoka County, Hennepin County areas just don't really work any more from a consumers perspective. Some Realtors are liking the Real Estate Book, the Home Seller Magazine and the Star Tribune Extra Magazine because of their potential longer shelf lives and their ability to be published on the internet.
According to the publisher of the New York Times, Arthur Sulzberger; the New York Times doesn't even expect to be in print in a few years. My goodness, can you imagine? The Internet has become the main resource for buyers. Special thanks to Realtor.com for launching those great search tools just a few short years ago. Today a number of great internet resources have taken the internet market by storm: Zillow.com and Trulia.com for example. However, all of the IDX resources are tied to one common denominator: The MLS search minimums. Try doing a search on www.Realtor.com and determine what percentage of your price category has more than one photo versus the percentage of all listings posted in that same price range. I tried that in a variety of price points across the metro: ie 100k to 200k, 200k to 300k, in a variety of different zip codes. Approximately 25% of the inventory has more than the required minimum of one photo. In other words, approximately 75% of the inventory posted has the required bare minimum standard posted on IDX websites. Imagine the percentage of inventory posted with virtual tours. With the glut of inventory posted, how can buyers become engaged with listings and/or agents who post the minimum standards? As for the people thinking the above results are being skewed because of the number of bank owned homes posted with only one photo; that's completely unacceptable. Here is an REO example to test the opposite . I can see first time homebuyers getting frustrated with the number of properites posting only one photo. More and more buyers are actually moving away from the traditional IDX dependent websites and utilizing their favorite search engines to pull up photo and video rich content associated with their specific search parameters.
If realtors are not in the effectively engaged in the new Web 2.0 Internet game, then their sellers are being left in the dark. Sounds illogical, when most buyers purchase a home with a Realtor. Unfortunately, most buyers find their home on their own utilizing their favorite search engines and Broker Reciprocity sites, Zillow.com Trulia.com, Realtor.com etc etc. In fact, they are even waiting for the homes to be posted on the Broker Reciprocity sites for Open Houses. As recently as a year ago, 70% of buyers began their search on the internet. By the time you read this over 82% of all buyers utilize the internet to buy their next piece of Real Estate.
Hiring a Realtor who is internet savvy and has the technology to network and capture potential buyers on their sellers behalf is fundamental in todays real estate market. Internet Marketing has been the only successful strategy in today's Real Estate Market. You would think most real estate agents would have Search Engine Optimization SEO services or skills, not to mention at least a web site. Lead generation websites, take a lot of time, hard earned money and some skill. Savvy agents can drive a lot of internet traffic to their websites with Blogging on National Blogs such as: Active Rain and Blogger.com. Blogging, does drive significant traffic to the agent sites and ultimately to their clients inventory. However, why is it not working for both agents and buyers?
Buyers want FREE Information and lots of it. They don't want to give up their personal information, email, phone numbers etc to simply get property information, search for homes, prices, details, pictures etc. (That's so Web 1.0 Old School Internet Marketing). The more user friendly information agents provide the buyers, the more likely they will engage that agent if that property interests them. Case in point; today, I called a buyer who just made an inquiry on our Direct Response Ad. I made the call only 10 minutes after her inquiry. The buyer had already looked up the property within 10 minutes on their favorite web site and called the realtor hosting the inventory on their Broker Reciprocity site. Moments later, I called her and she thought she called me the listing agent. I notified her that I was the listing agent and would be happy to help facilitate her needs as soon as possible since she was not under contract with an agent.
Buyers will reach out on the internet first to find Homes by reading searching their favorite search engines that produce high ranking Blogs with specific photo and video rich material. A Blog provides both Buyers and Sellers with the resources they want without having to call someone. Once they have the information they need, they'll make the call to the Internet Savvy Realtor.
Frank D'Angelo - Broker
EXIT Realty Executives
(763) 548-1444 (Single Number Reach Technology)
Frank D'Angelo Minneapolis MN Broker/Owner
EXIT REALTY NEXUS of Minneapolis, MN
(763) 548-1444




There are those who make things happen, those who watch what is about to happen and the rest who wonder what happened. Some people instinctively know what to do next in order to progress and succeed, and yet the high majority has to be shown the way. 











