Developing Wealth by Servicing Orphaned Buyers and Sellers
Aren't you glad the market is what it is? Let's look at the marketplace from a competitive standpoint from this moment on. At the beginning of the new year, we discovered that approximately one-third of all licensed agents did not renew with their respective boards/associations. It would be safe to say the many more are on the bubble and/or not really in the business of helping people with their real estate needs.
For the past seven years the market appreciation rates have literally rocketed to the top right hand corner of the charts. It would be normal for most historical and/or practical people to assume the real estate market would NOT continue to rocket to the top right hand corner. It's easy to say today from a retrospective point of view isn't it? Likewise it's impossible to determine which way the market place will be heading. Typically, in a down market and/or buyers market, people hedge on movement. Typically in an up market and/or sellers market, people panic and move. Go Figure! LETS BUY HIGH AND SELL HIGH!!! (SEE BUILDING WEALTH IN REAL ESTATE)
Regardless, my mission here is to have each and every real estate agent plugging along in this market place consider this simple prospecting strategy. During a hot Sellers Market and still during this Buyer Market, it would be safe to say that the vast majority of agents in the industry are Transactional Agents. In other words, finding people who are moving soon and helping them. There is nothing wrong with that strategy, however many of the consumers today literally feel unattached to their previous real estate agents because of the orphaned feeling they may have experienced from their previous ‘Transactional Experience'. Slam, bang, thank you for your real estate business, call me when you're planning on moving again!!!
All along their homeownership experience, the consumer really does second guess the transaction, followed by a sequential list of neighborhood experiences (sold, expired and/or cancelled listings) that supplement their second-guess decision to invest in their home. If their ‘Transactional Agent' orphaned them after closing, their abilities to feel loyal and/or trusting dwindled significantly over time. Having said that, it would be safe to assume that with the high agent turn over rates and poor retention rates, many of the buyers and sellers have literally been orphaned after closing.
Consider this! Take a moment to review associates who are no longer in the industry and/or no longer with their brokerage. If they have made a change, they decided to either move onto bigger and better things or decided to down-scale the operation with less over-head and/or liability. Either way, I'm confident you can think of several associates who have either left the industry and/or are working at other jobs. I know of a relatively lengthy list of New Construction Specialists who only focused on New Construction for the past 10 years. Many of those who are now struggling and were clearly ‘Transactional Agents' who did the deal and didn't follow up to service their former clients. Virtually all of the ‘Orphaned Clients' are in need of some type of real estate services, including: mortgage check ups, market place conditions, re-sale information, the cost of borrowing money, current trends, neighborhood statistics etc.
Here is the tip and/or strategy to consider. Identify the associates who did the new construction deals a few years ago. Determine which are relatively inactive today, assume those inactive agents are not servicing their previous buyers and sellers and adopt those buyers and sellers that live in your pre-chosen area of influence (farm).
Recently, I went on a listing presentation of a four year old home in a very affluent neighborhood. When I pulled up the original sale, I discovered that the listing agent who averaged 30 Million in annual sales was no longer active on our local MLS. It absolutely blew me away, particularly when this former agent (now bartender) was perceived to be the superstar agent selling one home per day on average. How can and agent go from thousands of sales to zero in two years? The answer is simple: Transactional vs Experiential. What if that perceived superstar simply followed up and maintained contact, support and services with only 10% of their previous sphere? Would he be slinging beer today? Assume this to be normal, utilize the mls search parameters to determine the names, addresses and/or phone numbers of the orphaned buyers and sellers of these former new construction superstars. If you're not sure how to search your local matrix on this strategy, call me.
If you're not sure what to do with these orphaned buyers and sellers? Call them or mail them and ask them what they need. It's that simple.
Hope this finds you well. Comments are appreciated.
Also, if you're interested in building a book of business with soon to be orphaned Bank Owned REO's and Short sales, click here
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Contact Frank D'Angelo, Broker, Sellers Residential Specialist. Licensed Broker in the State of Minnesota at (763) 548 1444 to list your property for sale or to purchase a property in Blaine, Fridley, Spring Lake Park, Coon Rapids, Centennial, Lino Lakes, Ham Lake, Andover, Champlin, Brooklyn Park, Minneapolis, St. Paul metro Minnesota.
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